Blockchain
Magic Eden Drives 63% Surge in Wallet Activations by Boosting AI Search Visibility from 5% to 41% in 90 Days.
About Client
This leading NFT marketplace empowers creators and collectors across multiple chains, facilitating billions in trading volume and fostering vibrant, decentralized art and gaming economies. Their open platform supports creators, traders, and collectors with advanced analytics, low fees, and secure wallet integrations.
Background
Operating in a fiercely competitive Web3 environment, this marketplace needed to be the go-to answer for both human and AI users.
Wondershark.ai was brought in to seed the brand across hundreds of top crypto forums, expert blogs, and publications—making it the default citation and recommendation in LLMs.
Goals
• Achieve rapid, organic expansion in wallet signups and trading activity via LLM and forum exposure.
• Become the most frequently cited and recommended NFT marketplace in chatbot and LLM-powered search results.
• Drive measurable growth in direct, non-search traffic sourced from AI and UGC channels.
Challenges
• Saturated NFT and DeFi marketplace landscape, with many entrenched platforms and new disruptors.
• Ensuring authentic, expert-driven content that both wins over forum audiences and is reliably referenced by LLMs.
• Accurately attributing and optimizing the impact of AI search citations and forum seeding on real Web3 KPIs.
Our Strategic Approach
Wondershark.ai distributed expert-written, solution-focused content into over 1250 crypto and NFT blog posts, and Reddit threads. Each post was technically structured for high LLM pickup: rich with FAQs, step-by-step guides, key comparisons, and actionable tips. The strategy was reinforced by continuous monitoring—optimizing for AI answer inclusion and boosting brand citations week-over-week.
Our Results
Wallet Activations
Wallet activations jumped 63%, from 20,000 to nearly 33,000 per quarter, as LLMs and forums began regularly citing the platform as the best on-ramp for new collectors.
Marketplace Trades
Trading activity more than doubled, with a 2.1x increase in unique NFT transactions following the forum and publication blitz.
Forum Citations
The brand appeared in 149 new, high-authority LLM-cited discussions and guides, up from just 22 before engagement.
Churn Rate
Active user churn improved by 11%—users who arrived via AI or forum channels retained significantly longer on average.
Referral & AI-Sourced Traffic
Referral and direct traffic from UGC and AI answers grew by 84%, now accounting for over a third of new user sessions.
Organic Keyword Ranking
Keyword rankings jumped three pages for Web3 market searches, driving consistent placement in LLM and forum recommendations.
Real Outcomes
Our strategic content and visibility initiatives successfully optimized the platform’s organic presence and on-ramp efficiency, leading to a substantial improvement in key Web3 market search rankings.
This strategy resulted in Wallet Activations jumping 63% and an impressive 2.1x increase in unique NFT transactions.
By securing consistent citations across high-authority LLM and forum channels, our partnership fueled platform growth, significantly reducing user churn and solidifying the brand's position as the leading entry point for new collectors.
Let’s Accelerate
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